Training

EFFECTIVELY POSITIONING YOUR BUSINESS ONLINE

Description

This training aims to expose entrepreneurs and business owners to the new world of digital marketing. Business dynamics is quickly tending towards digital and we are facing some inevitable changes in traditional marketing techniques. That is the reason that, two, out of three marketers have moved, at least, 30% of their budgets from traditional marketing to digital marketing in the last 3 years. Digital Marketing is a technique used, to promote products, services and solutions, using electronic forms or mediums. It is becoming extremely important because of the speedy growth of information technology. Traditional marketing was mainly focused, on one-way communication with the customers, such as, Billboards, Printed flyers, Newspaper ads, TV ads and Radio ads, etc.

The new and updated marketing methods are much more convenient, faster and efficient at yielding results, than traditional ones. That is the reason why marketers recommend that, small businesses and enterprises should invest in digital marketing. Businesses, must, however, be well represented online before they are well projected to potential customers and other stakeholders, through various online means.

Participants will receive hands-on guidance that will enable them land their businesses online in a professional manner and then explore digital marketing, content and business development, to position their businesses, strategically online.

For Whom:

This Training is for:

  • Business Owners
  • Marketers
  • Startups
  • Graduates and Undergraduates
  • Corporate Public Relations Officers
  • Anyone looking for a career in Business Development, Digital and
  • Content Marketing.
  • Anyone building a brand, from side hustles.

Learning Objectives:

At the end of this training participants will be able to:

  1. Set up their online presence for the first time, or, modifying existing once.
  2. Structure their business/company for corporate communication.
  3. Set up their official social media accounts.
  4. Use online tools that will help them with day-to-day business activities.
  5. Set up their official email accounts.
  6. Set up their business website.

DETAILS

Date: Wednesday, May 29th, 2019.
Time: 9:00am
Training Address: No. 53, Oladipo Bateye Street, GRA, Ikeja, Lagos.
Contact Us At:  07037622256 or 08065153076. Email us at training@cfamedia.com.ng

TRAINING FEE: N15, 000 (Fifteen Thousand Naira Only)

Bank: Fidelity Bank
Account Name: Digital City Tech Media Services Limited
Account Number: 6600008722

Meet Facilitator

Peter Oluka (@peterolukai) is a practicing ICT Journalist; Tecnopreneur, Speech Writer, amongst other Media Relations interests.

An erstwhile ICT Correspondent, nigeriacommunicationsweek.com.ng, he is currently, among other things, the:

  • Publisher and Editor-in-Chief, TechEconomy.ng;
  • Principal Partner, OPI-MEDIA NETWORKS LIMITED, a PR outfit with focus on SMBs;
  • Co-Founder GrassRoots Global Concepts Limited, the publishers of GrassRoots.ng and BrandCurrentng.com.

Peter’s quest for journalism is exceptional.

Precious Nwanganga is an experienced Brand Marketing, Sales, Communications and Business Development Professional with demonstrated capacity to deliver results across various industries, including Healthcare, ICT, FMCG, Retail and Fashion. Google & Hubspot certified and Skilled in Social Media Management, Digital Media Content Marketing, Marketing, Sales, WordPress and HTML. With over 8 years industry experience, spanning across different industries and sectors, delivering results for organizations, customers and clients, he is skilled at utilizing digital media in achieving marketing and sales objectives

He writes, blogs, plays board games and performs karaoke to relax in his spare time.

Precious O. Anozie is a professional with a wealth of transferable skills in the areas of Online Marketing, Brand Management and Customer relationship management.

Precious successfully facilitated the VCP training program of over 2,000 persons across major cities in Nigeria and on the effective use of digital tools for marketing and brand management.

Her commitment to delivering excellent service experience and a reputation for ensuring complete transfer of useful information for individual and business profit motivates her.